Tag: Why
Why Stakeholders Need To Redefine Media Advertising Industry – Dentsu X...
The Cluster MD of Dentsu X and Dentsu Location Services, Chike Oputa, has challenged stakeholders of the media advertising industry on the need to...
The Hidden Bias In PR: Why Independent Evaluation Is A Must...
The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However, the growing complexity and...
Why We Filed Suit Against ARCON-ADVAN Reveals
The Advertisers Association of Nigeria (ADVAN) has given the reasons why it filed a suit against the Advertising Regulatory Council of Nigeria (ARCON), challenging...
Influencer Media Monitoring: Why Brands Should Monitor Their Influencers
By: Philip Odiakose
In recent years, influencer marketing has become a crucial part of many brands' marketing strategies. The power of social media and the rise...
Why Brands Should Take Media Monitoring Serious In 2023
By Queen Nwabueze
Let's start this article by drawing the conclusion: Only Media Monitoring and Intelligence Services were able to foresee the level of uncertainty that...
Why Nigerian Real Estates Must Embrace Global Decarbonisation – The Address...
In an increasingly challenging and volatile ecosystem, where more than 60% of carbon emissions within cities typically come from buildings, a real estate firm,...
PwC’s Family Business Survey 2020 – Why Family Businesses Need To...
Leading professional services firm, PwC, has released its 10th global bi-annual survey of family business owners, which reveals the current thinking and outlook of...
The Eligible Customer Policy – Why We Have Not Seen The...
In May 2017, the Minister of Power exercised his rights as enshrined in the Electric Power Sector Reform Act (EPSRA) 2005 to declare classes...
Jameson Irish Whiskey Unveils ‘Smooth Taste That’s Why’ Campaign In Nigeria
Jameson Irish Whiskey has unveiled its ‘Smooth Taste, That’s Why” campaign featuring the best of the Alté scene. The cool and edgy campaign features...
Why we shut down – swipha
Despite the tough economic situation in Nigeria, Biogaran, a subsidiary of Servier (the No. 2 French Pharmaceutical Group) that specializes in generics acquired Swiss...