Tag: Monitoring
Maximizing Out-of-Home Advertising ROI: The Role Of OOH Monitoring And Audit
By: Philip Odiakose
Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they...
A Call For The Regulation Of The Nigerian Media Monitoring And...
By: Philip Odiakose
The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms,...
Influencer Media Monitoring: Why Brands Should Monitor Their Influencers
By: Philip Odiakose
In recent years, influencer marketing has become a crucial part of many brands' marketing strategies. The power of social media and the rise...
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in the industry. During...
Why Brands Should Take Media Monitoring Serious In 2023
By Queen Nwabueze
Let's start this article by drawing the conclusion: Only Media Monitoring and Intelligence Services were able to foresee the level of uncertainty that...
P+ Measurement Services Launches Media Monitoring And Evaluation Support For MSMEs...
Nigeria’s leading and foremost media intelligence agency, P+ Measurement Services partners Africa's leading Opportunities and Resource Platform for Micro, Small and Medium Enterprises, MSME...
Advocating For Nigerian Media Monitoring & Measurement Association (NiMMA)
By Queen Nwabueze
One revolution that happened in the public relations ‘sector’ is the reality that there are now Independent PR measurement and evaluation consultancies...
Nigeria Media Monitoring Agency Elevates Key Personnel For Optimum Efficiency
P+ Measurement Services, Nigeria’s foremost and fastest growing Independent Public Relations (PR) Measurement Agency, has elevated its key personnel to new positions for optimum...
Global Communications Firm Hires P+ Measurement Services …To Provide Media...
Following its strategic partnership with East Africa media monitoring agency Reelforge Media Monitoring, P+ Measurement Services was on Monday, March 27, appointed by global...