Tag: Advertising
Why Stakeholders Need To Redefine Media Advertising Industry – Dentsu X...
The Cluster MD of Dentsu X and Dentsu Location Services, Chike Oputa, has challenged stakeholders of the media advertising industry on the need to...
AAAN Opposes Bill To Establish Separate Regulatory Body For Out-of-Home Advertising
The Association of Advertising Agencies of Nigeria (AAAN) has expressed its opposition to the bill, seeking the establishment of a separate chartered institute to...
Dentsu Unveils 2025 Media Trends Report, Offers Survival Strategies For Nigerian...
Dentsu International, a global leader in advertising and marketing communications, has unveiled the 15th edition of its annual Media Trends Report, offering valuable business,...
X3M Ideas Wins At Lisbon Advertising Festivals For Second Consecutive Year
Leading Nigerian Advertising Agency, X3M Ideas, has once again put Nigeria on the global map winning two notable awards at the 2024 edition of...
Nigerian Advertising Industry Prepares For 4th National Conference In November
The Nigerian advertising industry is set to converge for the 4th National Advertising Conference, scheduled from November 13 to 15, 2024, at the Abuja...
AIC 2.0: ARCON Launches Maiden Edition Of Advertising And Marketing Communications...
The Advertising Regulatory Council of Nigeria (ARCON) has officially launched the first edition of ARCON Journal of Advertising and Marketing Communications (AJAMC) which aims...
2024 Pitcher: Dentsu Creative Nigeria Emerges Advertising Agency Of The Year
.RedStar, Dentsu OOH make historic debuts with 12 medals, Night Vision Wins Two Medals
Dentsu Creative Nigeria has solidified its position as a powerhouse in...
ARCON Tasks Advertising Stakeholders To Self-Regulate Before Sending Materials For Vetting
Advertising Regulatory Council of Nigeria (ARCON) has called on advertisers, advertising agencies, and other practitioners in the advertising profession to always vet their creatives...
Maximizing Out-of-Home Advertising ROI: The Role Of OOH Monitoring And Audit
By: Philip Odiakose
Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they...
Airtel Ads Launched To Support African Businesses Achieve Effective And Enhanced...
Airtel Africa has launched Airtel Ads, Africa’s first integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize...