The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has officially announced its theme for the 9th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA) 2024 to celebrate excellence in public relations.
The Chairman of the Lagos NIPR, Mrs Comfort Obot Nwankwo, unveiled the theme, ‘’The Shining Stars’’ to journalists during a special media briefing held in Lagos on Tuesday (8/10/2024).
She said that LaPRIGA has long been a prestigious event in Nigeria’s public relations landscape, recognising outstanding contributions to communication, innovation, and societal impact, adding that the event will continue to honour exceptional individuals and organisations that have illuminated the path in the public relations industry.
“This year’s theme, ‘’The Shining Stars’’ pays tribute to the professionals who have set themselves apart with their creativity, strategic thinking, and measurable impact. Public relations practitioners are often the unsung heroes behind successful narratives that build trust and drive change, we are here to celebrate their brilliance”, she said.
She mentioned that LaPRIGA 2024 will feature a broad range of categories which includes Technology PR, Crisis Communication, Internal Communication, and the esteemed Public Relations Practitioner of the Year award. A special focus on sustainability will also be maintained, with a dedicated award for contributions to environmental practices.
In his remark, the selection panel Chairman, Mr. Muyiwa Akintunde, an industry veteran said that the award selection process will evaluate nominees using a strict set of criteria, this will be done alongside a team of respected professionals, will ensure that only the most deserving candidates are recognised for their achievements.
He said that, this year, key metrics would be used to evaluate the most impactful campaigns of the year and select categories to determine winners.
Also speaking at the event, the Chairman of the LaPRIGA Planning Committee, Mrs. Victoria Uwadoka, highlighted the evolving role of Public Relations professionals in today’s digital age, where trends like data-driven campaigns and corporate social responsibility are becoming increasingly significant.
She described LaPRIGA 2024 as not just a celebration of achievements, but a platform to set new benchmarks for the industry.
“As communicators, we play a critical role in today’s world of transparency and accountability, the theme for this year is a call to all PR professionals to rise above the ordinary, embrace excellence, and become beacons of light in our field’’, she said.
She hinted that voting for LaPRIGA 2024 will be opened to members of the NIPR Lagos Chapter, and their votes will be determined by the selection panel committee in all categories.
LaPRIGA 2024 promises to be an exciting celebration of talent, creativity, and impact in Nigeria’s Public Relations industry, showcasing the stars who have risen above the ordinary to push the industry forward.
