CMC Connect Limited (Perception Managers) a foremost strategic communications group in Nigeria has announced its readiness to provide cutting edge services towards the 2019 General Elections, as two of its subsidiaries recently launched two political products in Lagos.
The services launched by Connect Intelligence and i-Octane Digital PR (Online Reputation Managers), are: ‘Political Market Research and Political Online Reputation Management otherwise known as Political ORM respectively to offer electoral data and online reputation management for the coming elections.
Speaking at the launch, the Associate Group Head, Research & Intelligence Development, CMC Connect Burson-Marsteller, Mrs. Olufunmilola Olufunso-Oke, said Political Market Research is a fundamental part of political campaigns in developed countries, as it has been very useful for politicians and political parties; government departments and councils in their pursuit of political goals.
“Despite concerns about the governance, Nigerians are becoming increasingly politically engaged and more discerning. For proper development to happen through the 2019 elections, politicians and political parties need to understand the ‘Peoples’ Power’ by paying more attention to the demands of the electorate”, she added.
Olufunso-Oke noted that to achieve this, political office seekers need Political Market Research which is a systematic and scientific process to feel the heartbeat of Nigerians through targeted efforts that provide accurate data on voters’ needs, sentiments, attitudes etc, which in turn enhances efficient and effective political strategy. Key among those services are: Perception Audit, Opinion Polls, Vulnerability Test, Communications Research, Opposition Research, Segmentation Studies and Stakeholders Satisfaction Surveys
Mrs.Opeoluwa Duntoye, the Team Lead for iOctane Digital PR, while speaking on the Political Online Reputation Management (Political ORM) disclosed that it is a process of analyzing, building and managing the online reputation of political aspirants using efficient digital tools.
“With permutations for 2019 elections becoming primary in the minds of politicians, the digital media space cannot be ignored. The terrain carries a positive influence in shaping the conversations and choices leading to the 2019 elections” Duntoye said.
Commenting on the two services, the Group Managing Director, CMC Connect (Perception Managers) Mr. Yomi Badejo- Okusanya said both services were designed to deepen democracy and engender maximum participation by all stakeholders. “In today’s political space, you cannot afford to underrate the potential power of data and content. Anyone who does that, does so at his or her own peril he concluded.
