In a bid to deepen industry engagement and pioneer further development in the marketing and communications industry, the Advertisers Association of Nigeria (ADVAN) is unveiling ADVAN-X, a groundbreaking online brand marketplace that will reshape the landscape of Nigerian marketing industry.
Speaking at a virtual press conference in Lagos, Osamede Uwabanwem, President of ADVAN stated that ADVAN-X will connect brands, marketing agencies, media platforms, and service providers in an innovative hybrid environment that combines virtual and physical networking opportunities.
He said by fostering continuous engagement, the platform is positioned as an indispensable tool for collaboration and growth in the competitive marketing ecosystem.
“ADVAN-X offers a dynamic hub for brands and service providers to form meaningful connections, access cutting-edge marketing solutions, and drive innovation. Featuring advanced tools such as interactive partner profiles, lead generation forms, and a comprehensive analytics dashboard, ADVAN-X empowers brands to enhance their strategies and create impactful partnerships.”
Osamede further described the platform as a transformative space breaking down silos and enabling long-term success across the marketing ecosystem. ADVAN-X is poised to redefine how the marketing industry operates in Nigeria.
Addressing the current challenges posed by ARCON, Osamede said that, ‘’Advertisers face daily harassment from an arbitrary regulatory system imposed by ARCON which is detrimental to the entire marketing ecosystem, ADVAN’s open court case calls for the establishment of a council as stipulated in ARCON’s law. We will continue to push for an equitable and thriving marketing industry that benefits all stakeholders.”
To herald the launch of ADVAN-X, ADVAN has concluded plans to host the ADVAN Partners Innovation Day, an event dedicated to showcase marketing ingenuity and fostering collaboration among industry stakeholders.
The event themed, “Connect, Innovate, Elevate’’, scheduled to hold on Wednesday, November 27, 2024, at Bungalow Hall, Adekunle Fajuyi Way, GRA, Ikeja, Lagos.
It will start with an exhibition by 12noon and followed by a panel session at 2:00pm. Admission is free and attendees will have the opportunity to gain insights into innovative marketing strategies, connect with industry professionals and participate in expert-led sessions.
An highlight of the event will be a special presentation of Kantar’s Blueprint for Brand Growth, an evidence-based framework that has transformed marketing practices globally.
Advertisers Association of Nigeria (ADVAV) as the umbrella body for advertisers in Nigeria that represents a wide spectrum of organisations ranging from multinationals to SMEs. It is a member of the World Federation of Advertisers, working tirelessly to enhance Nigeria’s marketing sector through advocacy, global collaboration, and innovation.
For partnership inquiries or to participate in ADVAN Partners Innovation Day, please contact +234 902 7575265 or email info@advertisersnigeria.com.
