The Advertising Regulatory Council of Nigeria (ARCON) and other stakeholders in the Nigerian advertising space will gather at this year’s National Advertising Conference (NAC) to chart a way forward to the challenges bedeviling the Nigerian advertising sector.
The conference scheduled to hold at Continental Hotel, Abuja from November 13 -15 has the theme “Navigating the Shifts: Technology, Culture, and New Business Models,” aims to address the evolving dynamics of the advertising sector in the face of rapid technological changes and shifting consumer behavior.
The conference, according to ARCON will kick off with a fireside chat featuring Dr. John Momoh, Chairman of Channels Media Group, the conference will offer attendees a dynamic agenda filled with interactive breakout sessions, panel discussions, and networking opportunities.
Key speakers include Dr. Tayo Aduloju, CEO of Nigeria Economic Summit Group; Dr. Onyeche Elisabeth Agbiti-Douglas, MD of Pd Exerta Services; Seni Adetu, Founder and Group CEO of First Primus West Africa; Funke Adekola, COO of Dentsu-Creative; Emeka Mba, MD of Afiatv; and Olayiwola Jegede, MD of IMINND Experience, among others.
Speaking at a media parley in Lagos on Tuesday, Dr. Olalekan Fadolapo, Director-General of ARCON, emphasized the importance of maintaining high standards, particularly in the digital age.
He noted that as the advertising industry evolves, so too must the regulatory frameworks to ensure fair competition, consumer protection, and trust.
“The advertising sector is at a critical juncture where the rise of digital platforms has opened new avenues for brand engagement, but also for challenges such as misleading content and consumer exploitation,” said Dr. Fadolapo.
“It is essential for practitioners to adapt to these changes while adhering to ethical guidelines and fostering transparency.”
Speaking on the theme of the conference, Chairman, Organising Committee, Mr. Tunji Adeyinka said one of the key topics at the conference will be the increasing digitalization of the advertising industry, with discussions centered around how brands can effectively leverage digital tools without compromising the integrity of their messaging.
According to him, the national advertising conference has become a permanent feature on the marketing communications industry calendar.
This year is perhaps our most ambitious in scope and reach and there are sessions for practitioners from different sectors and regions across Nigeria.
“In summary, the NAC this year offers topical discussions, networking opportunities and of course an opportunity for professionals to garner professional credit points.
In his own remark, President of AAAN, Lanre Adisa, commended ARCON, especially under Dr. Fadolapo for the various initiatives he has in the advertising industry.
Speaking on the conference, Adisa explained that at the conference, practitioners will discuss how to balance innovation with responsible advertising practices
“The 4th Advertising Industry Conference promises to be a pivotal event for the Nigerian advertising landscape, offering valuable insights into the future of the industry, ” he added.
The conference is expected to serve as a catalyst for critical discussions that will shape the next phase of Nigeria’s advertising industry, ensuring that it remains competitive, innovative, and aligned with global best practices.
