Leading Nigerian Advertising Agency, X3M Ideas, has once again put Nigeria on the global map winning two notable awards at the 2024 edition of Lisbon International Advertising Festivals Group.
The win marks the second consecutive year the agency will be winning the prestigious awards held in Lisbon, Portugal. It won two bronze medals for the campaign “Don’t Burn Their Future” done for the Federal Competition and Consumer Protection Commission (FCCPC). The campaign won in the Awareness, Fundraising & Advocacy Campaign category and Health Wellness Campaign category respectively.
Recall last year, X3M Ideas won silver and bronze medals for its ‘The Soot Life Expectancy’ and ‘Vote For Your Future’ campaigns, respectively, where it emerged as the only African Agency to win at the festival.
The advocacy campaign, ‘Don’t Burn Their Future”, aims to combat the growing consumption of tobacco products among youth. It also aims to address the alarming rise in young and underage access to tobacco products and intends to curb the detrimental impact on society.
To bring the campaign to life, X3M Ideas leveraged one of Nigeria’s biggest exports – Nollywood and created a 26-episode Nollywood telenovela with a storyline that dramatizes the dangers of smoking in a format that is loved by Nigerians. This was heavily supported by a national campaign that included TV, OOH, social, and Nigeria’s first “burning” billboard, all demonstrating children’s dreams going up in smoke. Across the entire campaign, its executions featured the extensive use of fire and burning effect to grab attention and deliver the message in a way that stops the audience in their tracks.
In his reaction, the CEO of X3M Ideas, Steve Babaeko, said the award is dedicated to FCCPC and its numerous clients for believing in his agency. He added that the win would inspire his team to continue to give their best to any campaign they work on, and overall, they will continue to make an impact in society.
“It feels amazing winning at Lisbon Advertising Festivals back-to-back, especially with an advocacy project focused on health. Making an impact in society is one of our concerns as an agency, and our corporate social responsibility attests to this, including our contributions to the creative ecosystem.”
The Lisbon International Advertising Festivals Group, which includes the Lisbon AD, Lisbon Health, and Lisbon PR awards, is a global advertising festival created in Lisbon, the capital of Portugal. It is known for its prestigious jury members and the gathering of some of the biggest names in the advertising and creative world.
X3M Ideas remains committed to setting new standards for creative excellence and contributing to Nigeria and Africa’s reputation as a hub of creativity and innovation. Recently, for the second consecutive year, it emerged as the ‘African Agency of the Year’ at the 9th African Cristal Awards, clinching six trophies.
Last year, the agency broke a 70-year jinx to become the first-ever Nigerian and West African agency to win at the Cannes Lions International Festival for Creativity. It also emerged as the 2023 Agency of the Year at the Lagos Advertising and Ideas Festival (LAIF) Awards.
