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Experts Advise Nigeria On The Need To Define Her Purpose, Ease...
Creating and amplifying a well-defined purpose for the Nigerian brand have been identified as the strongest took to make the country attract foreign direct...
EXMAN Urges Members To Embrace Innovation At Industry Awards
The thirty seven members of the Experiential Marketers Association of Nigeria (EXMAN), has been tasked to see innovation, capacity development and solidarity among one...
Customers To Get 100% Value Of Recharge As Bonus Data On...
One of Nigeria ‘s leading telecommunication companies, Airtel Nigeria, yesterday launched new SmartConnect package that offers 100 percent value of a customer’s recharge as...
We Have Great Plans To Bring More Innovations Into The OOH...
New Crystal Communications is a major outdoor-advertising agency which has made a mark in the business of out-of-home media display in Nigeria. The company...
UNIC Foundation Urges FG To Declare State Of Emergency On Unemployment
Concerned over the alarming rate of unemployment in the country, Dr Christopher Imumolen, President UNIC Foundation, an NGO, focused on youth, women and children...
Lagos State Set To Welcome Diasporans Back Home
The 2017 Diaspora Badagry Festival themed the Voyage to Heritage, is set to come to a spectacular highlight this year, as it will feature...
BIC 1 Shaver To Kick-Start Consumer Promo
BIC 1 shaver, a leading shaving brand in Nigeria has concluded plans to kick-start a coupon based promotion aimed at rewarding its consumers for...
Olu Akanmu, Oare Ojeikere To Lead Discussions At EXMAN Business Conference
Executive Director, Retail Banking at First City Monument Bank, Olu Akanmu will lead discussions at this year’s Experiential Marketers Association of Nigeria’s (EXMAN) Business...
Lampe Omoyele, Bolaji Okusaga To Lead Discourse On Nigeria’s Rebrand At...
Leading marketing and public relations practitioners, Lampe Omoyele and Bolaji Okusaga are expected to lead discussions on the most profitable nation purpose strategies at...
How Brands Use their Logos to Communicate their Objectives
Consistently communicating the brand platform at every level of interaction with consumers is key to increasing brand engagement in a saturated marketing landscape. Psycho-sensory...