Tag: Measurement
Beyond The Algorithm: How Human Analysts Bring Real Value To PR...
By: Philip Odiakose
In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure media coverage is...
P+ Measurement Services Announces 7th Consecutive Hosting Of AMEC Measurement Month,...
P+ Measurement Services, a leading media intelligence consultancy, proudly announces its seventh consecutive year hosting the prestigious AMEC Measurement Month. This year’s highly anticipated...
Media Intelligence Agency Spearheads AMEC Measurement Month In Nigeria
As the year is coming to a close and organizations are continuously having conversations around thriving in a post-pandemic era, the International Association for...
Advocating For Nigerian Media Monitoring & Measurement Association (NiMMA)
By Queen Nwabueze
One revolution that happened in the public relations ‘sector’ is the reality that there are now Independent PR measurement and evaluation consultancies...
Insurers Urge to Embrace Measurement and Evaluation of Communications Campaign
The Insurance Industry in Nigeria is set to embrace a deliberate attempt at measuring and evaluating the effectiveness of its public relations and other...
AMECMM 2017: P+ Measurement Services Sets To Host AMEC Measurement Month...
AMEC’s Measurement Month is a global programme of activities to spotlight attention on the importance of PR measurement. It’s a simple idea which benefits...
Reelforge Partners Nigeria PR Measurement Agency, P+ Measurement Services
In a bid to foster partnerships and address the ever-increasing demand for a comprehensive media monitoring and measurement service to brands in the African...
PR Practitioners Push for Establishment of Independent Measurement + Evaluation Body
As part of effort to ensure that PR Practitioners get it right in terms of evaluating effective communications, every September has been set aside...
CMC Connect, Omico Hold PR Measurement + Evaluation Workshop In Lagos
As part of effort to further enlighten communications experts on how public relations adds value to overall success of businesses, one of Nigeria’s leading...