Shoprite Nigeria, arguably a leading retail store in Africa have flagged off a campaign to promote proudly made in Nigeria products.
The flagship event took place in the Shoprite store at the Ikeja Mall had in attendance top-flight manufacturers, start-ups and members of the media.
The event which is the first of its series is aimed at strengthening existing relationships with producers, identifying gaps, harnessing new opportunities in line with improving the economic stability of the country, alongside creating the chance for local producers to showcase products and goods manufactured in Nigeria for export.
The management of Shoprite hopes that this would encourage entrepreneurs who are in the business of production to partner with Shoprite to make Proudly Nigeria products a household name both locally and internationally.