SBI Media has reaffirmed its position as Nigeria’s largest independent media agency, as recognized in the 2023 RECMA (Research Company Evaluating the Media Agency Industry) rankings. The agency secured the third spot among all media agencies in the country, demonstrating extraordinary resilience and growth despite prevailing macroeconomic challenges.
The RECMA report highlights SBI Media’s exceptional 146% three-year growth rate and a robust 10% year-on-year growth, achieved against the backdrop of economic uncertainties, including inflationary pressures and currency volatility affecting the value of the Naira.
In response to the RECMA rankings, Rotimi Bankole, CEO of SBI Media, reflected on the achievement with pride and a renewed commitment to excellence:
“We are deeply honored by this recognition, which underscores the impact of our innovative approach to solving complex challenges for brands and businesses. This milestone is a testament to the dedication and creativity of our team, the trust of our partners, and the strength of our proprietary model that focuses on delivering value through strategic solutions.”
Bankole emphasized that this achievement is dedicated to the agency’s top-tier and baseline partners, as well as its global team members and affiliates spanning Nigeria, Kenya, South Africa, the United Kingdom, and the United States. He reiterated SBI Media’s mission to build Africa’s largest independent communication powerhouse by leveraging its expertise in digital transformation, artificial intelligence, and advanced media strategy and buying capabilities.
“Our success is a collective effort,” Bankole continued. “We are committed to fostering innovation, pushing boundaries, and setting new standards for the media and communication industry. We will continue to invest in cutting-edge technologies and solutions to deliver unparalleled results for our partners, clients, and the communities we serve.”
SBI Media’s sustained growth reflects its unwavering focus on driving transformative solutions and maintaining a client-centric approach. As the agency continues to expand its footprint and capabilities, it remains steadfast in its vision to redefine media excellence across Africa and beyond.
SBI Media is Nigeria’s largest independent media agency, providing innovative media solutions across digital, traditional, and emerging platforms. With a presence in key markets across Africa, Europe, and North America, SBI Media delivers cutting-edge communication strategies that empower brands to thrive in a dynamic world.
