Following the kick-off of the 2nd edition of its Progress Booster show, Life Continental Beer has rewarded 30 winners with N7.5 million. The show is an entrepreneurial talent hunt and mentoring radio programme targeted at innovative businessmen and women in the South-east.
The event which took place on Sunday 26 June, 2016 at the New Berries park, Enugu, had 20 winners selected for their business ideas during the monthly radio show.
Life Continental Beer gave 10 more entrepreneurs who brought their business ideas to the event the opportunity to win N250,000 each through a live interview session by selected judges, making a total of 30 winners.
“We started this because we know what is in the heart of the Igbo man. Most of the time they have good business ideas but do not have money to fund them. We are running the Progress Booster show for Igbos living and doing business in the East, this is because we want them to benefit from Life Continental Lager Beer,” said Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, NB Plc, while addressing guests at the event. “In 2015, we empowered 50 people with N250,000 each, we hope that the show will inspire more young entrepreneurs to present creative business ideas because Life Beer wants to keep the enterprising culture of the Igbo man alive,” he concluded.
He urged aspiring entrepreneurs to submit their entries for the Progress Booster show as more winners will be selected in the coming months.
Past winners, Felicia Emeh and Henry Nwafor shared inspiring experiences of how they utilized their cash prizes in expanding their businesses.
Guests were also given the opportunity to win exciting gifts through a raffle draw competition.
The night ended with winners and guests celebrating with free bottles of Life Continental Beer and a live band.
