Beyond The Algorithm: How Human Analysts Bring Real Value To PR Measurement
By: Philip Odiakose
In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure media coverage is...
NAFDAC Confirms NIVEA Black & White Roll-On Manufactured In Nigeria Is Safe
Nigeria’s food and drugs regulatory body, the National Agency for Food and Drug Administration and Control (NAFDAC) has confirmed that the NIVEA Black &...
VerveLife: Africa’s Largest Fitness Party Concludes 7th Edition On High Note
Leading payment card and digital token brand, Verve, has successfully concluded the seventh edition of VerveLife, Africa’s largest fitness party, reaffirming its commitment to...
BUA Foods Grows Revenue To N1.07 Trillion, Gross Profit Rises 82% In Nine Months
BUA Foods Plc, makers of BUA Sugar, BUA Rice, IRS Flour, IRS Pasta, and IRS Semolina, has released its unaudited financial results for the...
Mediacraft Associates Announces Creative Lead As Juror For LAIF Awards
Mediacraft Associates, one of Nigeria’s leading PR and Integrated Marketing Communications agencies, has announced that Samuel Olonisakin, the agency’s Creative Lead (IMC, Digital Marketing...
Egbin Power Reinforces Commitment To Safety Excellence, As ISPON Certifies Employees
Egbin Power has reinforced its commitment to promoting high safety standards and professionalism, as the Institute of Safety Professionals of Nigeria (ISPON) has inducted...
Chain Reactions Africa Clinches Four Trophies At Brandcom 2024 Awards
It was a night of smiles and success for Chain Reactions Africa, one of Nigeria’s leading Public Relations and Marketing Communications Consultancies, as they...
TVET Program Graduates First Cohort Of Master Crafters And Artisans, Launches Nigeria’s Largest Online...
Research Links and Nerdzfactory, in partnership with the Mastercard Foundation, are set to graduate the first cohort of trained and vetted artisans and tradesmen...
Nestle Unveils MAGGI Chicken Flavour Cubes With New Improved Taste and Double Cubes At...
MAGGI Chicken flavour seasoning cubes have been relaunched with a refreshing blend of spices including onion, turmeric and celery and a boosted Chicken flavour...
BUA Foods Bags Multiple Awards
…Becomes first Nigerian business to win AABLA Company of the Year Award
BUA Foods Plc, the makers of IRS Pasta, BUA Sugar, IRS Flour, and...
