Marketing Space l Brands and Marketing in Nigeria

By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure media coverage is essential for PR and communication professionals who need to gauge...

Nigeria’s food and drugs regulatory body, the National Agency for Food and Drug Administration and Control (NAFDAC) has confirmed that the NIVEA Black & White Roll- On manufactured in Nigeria is safe for public...

Leading payment card and digital token brand, Verve, has successfully concluded the seventh  edition of VerveLife, Africa’s largest fitness party, reaffirming its commitment to fostering a healthy lifestyle among Africans. The grand finale, which...

BUA Foods Plc, makers of BUA Sugar, BUA Rice, IRS Flour, IRS Pasta, and IRS Semolina, has released its unaudited financial results for the nine months ended September 2024, marking a year-on-year performance leap. The...

Mediacraft Associates, one of Nigeria’s leading PR and Integrated Marketing Communications agencies, has announced that Samuel Olonisakin, the agency’s Creative Lead (IMC, Digital Marketing and Masterbrand), has been selected as a member of the...

Egbin Power has reinforced its commitment to promoting high safety standards and professionalism, as the Institute of Safety Professionals of Nigeria (ISPON) has inducted 28 employees of the GenCo as new members. According to ISPON,...

It was a night of smiles and success for Chain Reactions Africa, one of Nigeria’s leading Public Relations and Marketing Communications Consultancies, as they took home with four awards at the prestigious Brandcom Awards...

Research Links and Nerdzfactory, in partnership with the Mastercard Foundation, are set to graduate the first cohort of trained and vetted artisans and tradesmen under the pioneering Technical and Vocational Education Training (TVET) Program. ...

MAGGI Chicken flavour seasoning cubes have been relaunched with a refreshing blend of spices including onion, turmeric and celery and a boosted Chicken flavour to delight even more Nigerian consumers. It is also now...

…Becomes first Nigerian business to win AABLA Company of the Year Award BUA Foods Plc, the makers of IRS Pasta, BUA Sugar, IRS Flour, and BUA Rice, has emerged as the 2024 Company of the...