Our dream is to change the face of marketing – Jerry Oche, Chief Marketing Office,...
The advent of digital marketing in Nigeria has made some brands started talking from a story telling perspective. Consumers want to be engaged and interact to be able to tell a story of every...
We need strategic partnership that will work in all the states of the ...
The president of Outdoor Advertising Association of Nigeria (OAAN) Babatunde Adedoyin stated in this interview with MARKETINGSPACE that the association is compelled to practice in all the states of the federation. ‘’We have some...
DStv Offers Subscribers Exciting Premium Channels on Open Week
As from Thursday, 14 April to Thursday, 21 April, DSTV Subscribers can start making reservation for the best seat in front of TV screens as all active DStv subscribers will have access to a...
Skye Bank deepens brand perception with historical new brand campaign
One of Nigeria’s leading lenders and Systemically Important Banks (SIB), Skye Bank Plc., renowned for innovative brand campaigns, has commenced a new brand campaign that broke at the start of Q2 where the bank...
PRCAN Partners Brand South Africa on Nation Branding Ideas
The Public Relations Consultants Association of Nigeria (PRCAN) has committed itself to collaborating with Brand South Africa in enhancing the relationship between both leading African countries.
In this light, PRCAN will work towards participating actively...
Giant Beverages unveils Vitamin Water
Giant Beverages Limited, a non-alcoholic and healthy beverages company has introduced into the Nigerian market different variants of vitamin water known as Giant Vitamin Water. The brand, which is the first of its kind...
Nigerian Moms endorse the improved Pampers Baby-Dry
Pampers Baby-Dry, Nigeria’s driest diapers from Procter & Gamble (P&G) Nigeria, has received accolades from moms in Nigeria for delivering on its promise of superior dryness and comfortability.
This was the outcome of a special...
Porous Borders, Ignorance Biggest Killers of Local Tomato Paste Brands in Nigeria
A recent undercover survey has revealed that Nigeria’s porous borders and the poor capacity of Nigerian consumers to differentiate between quality and substandard tomatoes paste products are the biggest factors challenging the success of...
BJAN, IMC Stakeholders Caution Banks over excessive charges
In order to address excessive and multiple charges levied on customers’ account by Nigerian Banks, the Brand Journalists Association of Nigeria (BJAN) and stakeholders in the integrated marketing communication industry gathered in Lagos recently...
Weco, Cisco Advocate Seamless Business To Business Connectivity
In today’s world, businesses are looking for new and smart ways to connect people, processes, data, and things with advanced intelligence, security, and efficiency. This was the focus of a training organized by Cisco...
