Marketing Space l Brands and Marketing in Nigeria

Some decades ago, specifically in the 70s and 80s, a brand of powdered milk that stirred the market was Nido, produced by Nestle Nigeria Plc. The brand did so well that it earned the respect...

In an effort to reach the global market by attracting more readership and coverage, your favourite out-of-home advertising magazine, Billboard World, is announcing a robust online edition. Accordingly, the magazine will be running from the...

… Low Energy Consumption with Inverter, Solar panel & Generator Compatible Refrigerator Power supply in Nigeria is unstable with an average blackout time of 8 hours per day; these outages have been of major concern...

FrieslandCampina has appointed Frans Keurentjes as the new chairman of the European dairy group with effect from 20 December 2016. Mr Keurentjes will succeed Piet Boer, the current Chairman of the Board of the cooperative...

Peter Okoye (aka Mr. P) of the multi award-winning R&B music duo, P-Square, has joined the Kia family as the new brand ambassador. Accoroding to statement by the Korean automobile makesrs, “As one of the...

Nigeria’s leading creative and innovative agency, Insight Publicis, will host a session at this year’s edition of the Cannes Lions Festival, which begins June 17-25, 2016 in France. Themed “Let my Enemy Live Long: How...

Article by Yomi Badejo-Okusanya, President of the African Public Relations Association (APRA) Many years ago, The Economist magazine carried a cover story describing Africa as a ‘hopeless continent’. Several years later, The Economist reversed itself...

Africa’s leading online travel portal Wakanow has launched new and exciting summer deals that offer both old and new customers an opportunity to enjoy various travel packages with the Pay Small Small option. The Pay...

As the struggle for market share intensifies among brands in the evaporated milk category of the dairy sector, Hollandia Evaporated Milk, marketed by Chi Limited, is steadily gaining market share by leveraging on innovative...

In the view of the lingering imbalances of trade and its underlying effect on the Nigerian economy, a Nigerian based worldwide federation of youthful leaders, Junior chamber International (JCI), Southeast, south-south Zone has scheduled...