Marketing Space l Brands and Marketing in Nigeria

As carbon emissions reduction and energy security remain a crucial focus in the global sustainability agenda, shared commitment, synergy and decisive actions are the cornerstone of accelerating the transition to cleaner energy and achieving a...

PalmPay, a leading fintech company in Nigeria has listed key steps necessary to secure financial transactions on its platform. According to the Head of Marketing and Communications, PalmPay, Enakeno Umuteme, securing one’s financial transactions and...

Smirnoff Ice threw an unforgettable party celebrating the winners of the recently concluded Chill & Win Big promotion designed to reward the brand’s most loyal consumers. Rhapsody’s, located in the heart of Lagos at...

Celebratory cheers filled the air at the International Women Society’s (IWS) Skill Acquisition Centre in Lagos State on Wednesday, June 12, 2024 as Abdul Samad Rabiu Initiative for Africa (ASR Africa), donated BUA Foods...

Quadrant MSL, a leading  strategic communication and public relation communications agency under Insight Redefini Group,  has  announced the appointment of Chidinma Nwankwo as the new Head of Business/Chief Operating Officer. Chidinma brings with her...

Global tech giant Samsung has announced plans to sponsor the 3rd Cycling Lagos, even as  Stanbic IBTC Bank, Cway, Nutrify and others have confirmed  their support for the event scheduled for June 29, 2024,...

The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However, the growing complexity and stakes of PR activities necessitate an objective and impartial assessment...

A list of top dignitaries in the advertising landscape have been scheduled to grace this year’s Advertising Industry Colloquium, scheduled to hold June 27, 2024 in Lagos. Professor Rotimi Olatunji, Chairman of the Advertising Industry...

The understanding of public perception and recognition by large companies is a significant distinction from that of small businesses. Over time, branding came to mean managing the public's perception of a company or other...

It was a parade of cyclists and corporate sponsors/partners such as Samsung, Stanbic IBTC Bank, Nutrify, Cway among others as the city of Lagos witnessed the Cycling Lagos Mini Tour on June  15 in...