Hypo has been declared the Brand of the Year at the 2021 Advertisers’ Association of Nigeria (ADVAN) Award for Marketing Excellence held on Sunday 21st of November, 2021 at the Muson Centre, Lagos.
Hypo beat Haier Thermocool and MTN to second and third place respectively.
In the Campaign of the Year Category, MTN-We Move was declared the winner while Coke and Colgate got the second and third positions.
Haier Thermocool won the Innovation Campaign of the Year Category while Star Live won the Experiential Campaign of the Year.
Hypo Emerges 2021 Brand Of The Year, As Haier Thermocool, MTN, Others Also Win Big At ADVAN Awards
Bigi was crowned winner in the Indigenous Brand Category as Nirvana Water won the Public Relations Campaign of the Year.
In her welcome address, the president, ADVAN, Mrs. Bunmi Adeniba said the Awards for Marketing Excellence which is in its 10th year is to collectively promote brands and individuals who are contributing to the growth of the Nigerian marketing industry and to redefine the baseline.
Hypo Emerges 2021 Brand Of The Year, As Haier Thermocool, MTN, Others Also Win Big At ADVAN Awards
Also speaking, Adia Sowho, Chief Marketing Officer, MTN, said technology has redefined how brands do business and relate with the consumers because consumers now have direct interaction with brand and businesses, bypassing channels through technology and there is a need for business to tap into technology as communication is no longer centralized but decentralized.
‘’Technology is here to work for us, not against us. Decision-making is no longer centralized but decentralized. Your brand now belongs to users, they talk about your brand than you. It is no longer the sole property of the organisation alone.’’
Hypo Emerges 2021 Brand Of The Year, As Haier Thermocool, MTN, Others Also Win Big At ADVAN Awards
She added that brands need to be data-driven and evidence-led so as to stay relevant in business.
