From all indications, the 2018 edition of the Marketing Edge National Stakeholders Summit and Brands & Advertising Awards of Excellence promises to be a major rendezvous for top brands, as no fewer than 20 Nigerian brands have signed up in support of the event in one capacity or another.
Some of the brands that have already secured a presence at the event include UBA, Airtel Nigeria, Arla Foods, Trophy (AbInBev), Mamba Energy Drink, MTN, Chivita. Others are Euro Global, New Crystal, AIT, Fidelity, Coca-Cola, Plural Media, TVC, Cool FM, Nigeria Info, Wazobia FM and Rock City FM.
However, the list could still increase before the summit, as there continues to be enquiries from those desirous to be a part of the groundbreaking annual Marketing & Advertising festival. The event holds July 6, 2018, at the prestigious Radisson Blu Hotel in Ikeja, and the theme is Marketing Paradigms in the Age of Digitalisation. The awards holds at the Balmoral Event Centre in Lagos same day.
The MARKETING EDGE National Summit which is now in its sixth year, offers a major engagement window for brands seeking to connect with consumers through a premium event as part of brand equity building. It also provides an opportunity for them to activate specific campaigns and consumer promos with a view to building affinity and drive growth.
This explains why a number of brands like Airtel, MTN, Guinness, Coca-Cola, Euro Global, Cool FM, AIT, have been long term supporters of the summit.
Speaking recently about the event, the Publisher/CEO of MARKETING EDGE magazine Mr. John Ajayi, said that the National Marketing Edge Stakeholders Summit and Brands & Advertising Awards was conceived to boost capacity in the integrated marketing communications by expanding the frontiers of marketing and advertising knowledge in the country.
According to the publisher, this year’s summit, with the theme promises to create a nexus between the brand owners and the consumers, as well as provide lasting solutions to the challenges confronting them.
The guest speaker at the National Summit is Unilever Nigeria Ghana CEO, Yaw Nsarkoh. The panelists are Feyi Olubodun CEO Insight Publicis, Emeka Okeke, Group CEO Media Fuse Dentsu Aegis Network, Folake Ani-Mumuny Global Head Marketing and Corporate Communications at FBN Holdings, Steve Babaeko, CEO X3M Ideas, Debola Williams of Red Media and Richard Iweanoge, General Manager, Brand and Communications, MTN Nigeria.
