Grand Oak Limited, a major marketer and manufacturer of leading beverage drinks in Nigeria has unveiled a grand new look for Seaman’s Schnapps, the Original No 1 prayer drink, marking a significant transformation in the presentation of a cherished Nigerian classic with style and panache.
The hint was dropped at a well-attended media and distributors event held in the cossy ambience of Marriot hotel, Lagos by the Group Executive Director Finance of Lexcel Group, Mr. Wale Majolagbe.
Delivering his welcome address at the occasion, Majolagbe stated that, “the updated label design introduces a bold and fresh aesthetic, reinforcing the brand’s heritage with a modern twist and signaling its readiness to resonate with today’s style-conscious consumers.”
According to him, Grand Oak, the makers and marketers of this high premium brand embarks on ” this comprehensive relaunch in response to shifting market dynamics, including a youthful demographic with over 70% of the population under 40 years old, and evolving consumption preferences among young urban consumers.
Beyond the cosmetic update, the Finance Director said, “this brand refresh also represents a reaffirmation of Seaman’s Schnapps’s dedication to authenticity and premium quality as the refreshed packaging not only modernizes the product but also continues to honor its longstanding tradition as the authentic conveyor of blessings. ”
In a similar vein, Marketing Manager, Grand Oak Ltd, Mr Gbemileke Lawal stated that “a standout feature of the new Seaman’s Schnapps is its advanced guala cap, an aluminum closure that ensures tamper-evident security. The guala cap which provides an airtight seal to preserve the schnapps’s quality and flavor, and its tamper-evident design that guarantees product integrity and consumer safety. He stated further, “The cap’s customizable design also enhances brand recognition and offers a modern touch to the product’s presentation.”
He hinted that the bottle itself has been redesigned to reflect both elegance and tradition.
Maintaining its iconic contour, the new bottle incorporates a sleek and contemporary look, affirming Seaman’s Schnapps’s commitment to prestige and quality.
This relaunch also represents a bold step forward as it blends modern sophistication with a deep respect for tradition.
With a proud heritage spanning over 60 years, Seaman’s Schnapps has been an integral part of Nigerian culture, celebrated for its premium quality and authenticity as the Original No.1 Prayer Drink.
In her own comments, Senior Brand Manager, Seaman’s Schnapps, Mrs Nnenna Uche- Onyenacho said, “Seaman’s Schnapps has earned a revered place in Nigerian society, known for its unparalleled craftsmanship and exceptional taste.”
“As a pioneer in the schnapps category, Seaman’s was the first to introduce innovative features such as the tot glass, and a customized bottle,. Its dedication to quality and authenticity has made it the preferred choice for cultural ceremonies and daily rituals, trusted for mixing herbal roots and extracts and conveying blessings in every drop.
